~~ Please don’t read this post as an endorsement of Chipotle’s food* or business practices. ~~
Chipotle has decided to feature stories penned by Jonathan Safran Foer, Toni Morrison, and others on their product packaging. I’m fascinated by the planned obsolescence of almost everything these days. A by-product of our fascination with consumption. Especially, considering the horrible situations which occur when a society decides to massively consume limited resources as though they were infinite.
I like the idea of a piece of original text on a cup or a bag influencing a person’s decision to recycle, or better yet, repurpose. I appreciate the immediacy of it and I like how it feels more like conservancy. Hopefully, future decisions to use works of art in similar ways will continue to push artists towards caring less about the persistence of their work and more about the influence of their work.
*My order: chicken burrito, white rice, black beans, scoop of the mild, scoop of the hot, cheese and lettuce.